Facial aesthetics is an industry often targeted more towards women and embraced by more women. While this may be true, facial aesthetics are equally appropriate for men and uptake is increasing.
Around 10 per cent of my clients are male and come to clinic for many reasons. Some of these reasons are to combat the signs of ageing or to deal with unsightly lumps and bumps, but often, it’s an up-and-coming milestone event or occasion that encourages men to consider facial aesthetic treatments.
Here are five reasons men invest in facial aesthetic treatments.
Men want to look good on their wedding day
Many men strive to look their best on their wedding day. And why wouldn’t they? It’s a significant milestone and a time when they’ll be the centre of attention. In preparation for this special occasion, men may choose facial aesthetic treatments to enhance their appearance.
As well as aesthetic treatments such as teeth whitening for a brighter smile, chemical peels for cleansing skin or laser treatments for smoother skin, the groom may also want to enhance their facial features for a youthful appearance and natural rejuvenation. By investing in these treatments, men can feel confident and polished on their wedding day, creating lasting memories with loved ones.
Men want to appear their best for high-profile business events
Men who frequently attend high-profile business events, such as conferences, presentations, or networking gatherings, may be motivated to undergo facial aesthetic treatments, especially if they are a keynote speaker or hold a prominent position within an organisation. Business events, or large-scale community events, often involve interacting with influential individuals and making an impression.
To exude professionalism and project an image of success, men may opt for treatments such as Profhilo and PhilArt, using prescription-based creams to achieve a smoother complexion or dermal fillers to address fine lines and restore facial volume. By maintaining a fresh and youthful appearance, men can feel more self-assured and make a positive impact in their professional endeavours.
Men want to look their best when dating or for romantic occasions
Men entering the dating scene or attending momentous romantic occasions may consider facial aesthetic treatments to enhance their attractiveness and boost self-confidence. For example, a man preparing for a first date might opt for a facial treatment like a professional shave, followed by a hydrating facial to achieve a well-groomed and refreshed appearance.
Men may also consider treatments like dermal fillers or laser hair removal to address specific concerns and present themselves in the best possible light. By feeling more confident in their appearance, men can approach dating or romantic occasions with greater ease and poise.
Men want to feel and look confident at reunions or gatherings with peers
Reunions or gatherings with old friends, classmates, or peers can be occasions where men want to look their best and present themselves positively. Men may choose facial aesthetic treatments to combat signs of ageing or address specific concerns before such events. For instance, a man attending a high school reunion might consider a combination of dermal fillers or Plexr treatments to reduce frown lines and restore facial volume. Such treatments are excellent at restoring a more youthful appearance.
By looking refreshed and vibrant, men can feel more confident during social gatherings and enjoy reconnecting with others.
Men want to feel their best on their daughter’s wedding day
A wedding is a special occasion that holds great importance for the bride and her family. Tying the knot is a significant milestone, representing a transition and the passing of the torch. As fathers, men want to feel confident and proud on their daughter’s big day. They often hold a prominent role, whether walking their daughter down the aisle, making a speech, or sharing memorable moments on the dance floor.
Facial aesthetic treatments can help address specific concerns such as wrinkles, sagging skin, or under-eye bags, allowing men to present themselves with enhanced confidence and a more refreshed appearance.
Weddings are often documented through photographs and videos that capture precious moments. Men may want to look their best in these images, which will be cherished for years. Facial aesthetic treatments can help reduce the visible signs of ageing and improve skin texture, resulting in more youthful and vibrant photos.
What encourages men to consider facial aesthetic treatments?
It’s important to note that while specific and significant events and occasions might serve as motivations, the decision to undergo facial aesthetic treatments should ultimately be based on personal desires and goals. Consulting with a qualified professional to determine the most suitable treatments and ensure desired outcomes is essential.
If you’re curious about why men consider facial aesthetic treatments and want to understand the options, please contact the clinic for a free consultation to address your questions and concerns.
Contact Dr Camilla Hill’s clinic on 01527 280820 or send an email via the contact form.
